A Jersey Girl Loves Her Nails
Today, I'm talking about one of my most favorite things in all the land.
Remember when I showed you my medicine cabinet full of deodorant? Well, that was the tiny one. THIS is the big one.
A few weeks ago, I planned to write a post on some new polishes I'd gotten myself over the holidays (a present for you, a present for me). Um, I mean, SANTA brought me 5 pretty new shades from Deborah Lippmann and Ciaté.
That quickly became 12. Which turned into 17. (He's magic, you know.)
Which brought on the swift realization that I'm a nail polish addict. Silly me. A single blog post couldn't possibly contain my enthusiasm! So I created a brand new blog: 52 Shades of Nail Polish.
I know, I know -- should I really be starting a new blog when I don't update this one enough?
Well... no. I shouldn't. But I'm doing it anyway.
After working for the last 12 years in digital, the last 6 of which have been at a company that publishes the world's best beauty and fashion mags, I've learned a thing or two.
Why not put it to work for me?
I paint my nails all the time. It's peaceful and indulgent, and I'm from Jersey so it's basically in my DNA. Now, each week I'm taking a quick pic, posting the shade and a short review. I'll be sharing my favorites and trying new techniques, like velvet manicures, at-home gel manicures, and I might even name my own polish.
The blog is well optimized for search, so hopefully I can grab a tiny slice of the 1.2 million Google searches for nail polish that are done in the US each month (incidentally, a $770 million dollar industry, AND the fastest-growing beauty segment).
I also wanted to do some things with the new blog that I don't want to do here -- like include advertising. So I joined 2 affiliate programs (LinkShare and Commission Junction) and got approved by Kay Jewelers, Starbucks, Vera Bradley, Dylan's Candy Bar, and 1800-Flowers to display their ads. I also got rejected by a bunch of companies because I'm too small.
Then, I joined Amazon Associates and created a store so I could hand-pick nail polishes I like and offer them for sale on my blog. And because I couldn't possibly endorse Amazon's beauty vendors without sampling them myself, I ordered 2 sets -- aka 24 glorious bottles -- of full-size China Glaze polish, so I now own more neon than I did in the 80's PLUS their entire Hunger Games collection.
It was a great price, I couldn't resist. (See? I told you! Addict.)
Now, I haven't gone delusional from the fumes. As much as I love my lacquer, I don't think the road to early retirement in Tahiti is paved with nail polish. But if the tiny commissions I might earn from the ads and the store could fund my habit, that would be cool by me.
Plus, it's fun.
I'll keep it going for at least a year, so I can post a full 52 shades. After that, who knows?
So have YOU been stockpiling nail polish too, or am I the only one who will have great looking hands in the zombie apocalypse? Have any favorite shades or brands I need to try?
Colorful comments are always welcome below...
tags: beauty, work, writing