Monday Evening Quarterback
Well, somebody better call Ripley, because I cannot believe this shit.
111.3MM viewers tuned to NBC as the Giants and the Pats battled it out in Super Bowl XLVI, making this the most-watched event ever. Again.
I read someplace last week that the average person planned to spend $65 on drinks, snacks and gear to get in the spirit. I’m pretty sure I spent that on cannolis alone. But that’s nothing compared to the ads.
In total, 70 commercials aired at the bargain price of $3.5MM per :30 spot. That's $116,666.67 per second.
(Recession? What recession? Let's sell Doritos.)
We ALL know I’m not remotely qualified to discuss ANY of the game. Not a single play. Even though I watched the whole thing -- from coin toss to confetti drop -- on the edge of my seat, in my Eli Manning long-sleeved t-shirt (because it was too chilly for my Phil Simms short-sleeved t-shirt).
My sparkly blue nail polish probably sealed my fate.
What I CAN do, as a self-appointed TV MVP, is judge the commercials. If I was giving out trophies, hands-down the automotive industry drove off with the best ads this year.
Tons of pre-game fanfare with Ferris and Honda. Acura had Seinfeld, Leno, and the Soup Nazi. Volkswagen gave a dog a workout, and then inexplicably tossed Darth Vader in the mix. Audi slayed a ton of vampires with its daytime headlights (nevermind Edward drives a Volvo, and this concept is about 2 years too stale). And Chrysler gave us Halftime in America with leathery cheerleader, Clint Eastwood. He was inspiring (and vaguely Reagan-esque).
Then there was Chevy.
While their Sonic ad left me wanting hamburgers and chili cheese tater tots far more than I wanted this weird little stunt car, I did laugh as their “happy grad” thought he got the best gift ever -- a bright yellow Camaro.
But the Silverado Mayan apocalypse was my favorite of ALL the ads I saw (when I wasn’t too busy snacking or yapping).
Only Chevys, Twinkies, and Barry Manilow will survive:
On the flip side, my least favorite commercial had to be for Pepsi. Elton John dressed like a chubby, bedazzled king and some X-Factor chick nobody knows?
Well, that sounds like a bulletproof plan to sell soda:
What a fall from the sugar-high set by the galaxy of musical stars that have sold Pepsi products over the years!
Ugh. I can’t end on that note. It’s too lame. Let’s all pretend that we just got a bright yellow Camaro:
Ah, that's better.
Which ads stood out to YOU? Channel your inner Don Draper and list your fave spots below...
tags: commercials, sports