Gimme Back That Filet-O-Fish

Big Mouth Billy Bass is like the Pied Piper of Lent.

Somehow, I’ve gone 35 years without ever eating McDonald’s Filet-O-Fish. But this commercial makes me want to eat a million of them.

So I did.

Ok, not a million, exactly. Just one. Which was enough, really (they aren’t very good). It was like a tartar sauce sandwich, because the bun, fish, and cheese were totally tasteless. I was also slightly disturbed by how unnaturally square it is.

But the commercial? Oh, that commercial makes me forget the crappy taste and makes me want to rush out to get another. And another.

Gimme back that Filet-O-Fish.
Gimme that fish.
Gimme back that Filet-O-Fish.
Gimme that fish.
What if it were you,
hanging up on this wall?
If it were you in that sandwich,
you wouldn’t be laughing at all!
Ooooo!

The best part is I don’t even understand what he’s saying!

Is it kitschy (a singing fish in a wood-paneled garage!)? Is it existentialism (what if I WAS in that sandwich?)? Is it a cautionary tale (who's the dude with the drill?)? Is it religious (he is nailed to a plank of wood, after all!)? I don’t know, but it’s their catchiest jingle since, “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.”

I may have to make it my ringtone. Just don't expect me to answer your call because I'll be too busy rockin' out to sweet, sweet music.



PS: Honorable mention goes to Denny’s “Nannerpuss” and Boost Mobile’s “Bicycle” -- two commercials I also really love (though, they don’t inspire me to actually do anything but laugh).